Master Of Digital Marketing
Program Overview
The two-year Master's programme in Digital Marketing at Grigol Robakidze University is a 120 ECTS English-taught programme leading to the qualification Master of Marketing. It trains marketing managers and analysts in strategic planning, marketing research, consumer behaviour, brand management and data-driven digital strategy, with a strong independent research component.
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Goals, Outcomes & Methods
Develop systematic and in-depth knowledge of modern marketing concepts, strategic planning, brand management and consumer behaviour; teach quantitative and qualitative marketing research and data analysis for complex strategic decisions in local and international markets; plan, evaluate and develop innovative digital strategies to international standards; and build in-depth knowledge of digital-marketing effectiveness, optimisation, modelling and communication management within professional ethics.
Graduates can manage marketing processes in depth; plan complex digital strategies; conduct and analyse independent marketing research; forecast market trends and assess the competitive environment; lead teams and digital-transformation projects; and formulate evidence-based strategic recommendations.
Lectures, seminars, guided discussion, case and problem-based learning, individual and group assignments, presentations, practical or laboratory sessions, independent study, digital learning resources, and project or research supervision.
Program Structure & Plan
2 years (4 semesters), 120 ECTS: 100 ECTS of mandatory courses in the main field (marketing research methods, consumer behaviour analysis, strategic brand management, digital strategy, market forecasting and competitive analysis, with a research component) and 20 ECTS of electives.
Course Syllabus
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Tuition & Fees
| Fee Type | Year 1 | Year 2 | Total |
|---|---|---|---|
| Academic Fees | |||
|
Tuition Fee
|
3,300 | 3,300 | 6,600 |
|
Application Fee
|
300 | — | 300 |
| Living & Accommodation | |||
|
General Living Expenses (Including Accommodation)
|
3,500 | 3,500 | 7,000 |
| Other Fees | |||
|
Visa Fee
|
25 | — | 25 |
|
Residence Permit (TRC) Fee
|
100 | — | 100 |
| Grand Total | 7,225 | 6,800 | 14,025 |
No scholarships are currently available for this program.
Who Should Apply
Bachelor's degree holders, including those with experience in business administration and management, who want to become digital or strategic marketing managers, analysts or digital-transformation coordinators. Applicants pass an internal Marketing exam and need English at least at B2 level.
Admission Requirements
Passport
Bachelor's degree or equivalent
Internal university exam in Marketing
English proficiency at least B2 (exemptions for English-medium study with GPA 3.0/4.0 or 75/100, or a B2 certificate)
Required Documents
Career Prospects
University Accreditation & Recognition
Program Accreditation & Recognition
Program offered within Grigol Robakidze University's authorized higher-education framework. Applicants should verify the current program-level accreditation status and any profession-specific recognition with the university and relevant regulator.
Students who require a visa to study at an authorized Georgian institution normally apply for a D3 immigration visa. The correct entry route depends on citizenship and legal residence, so applicants must check Georgia’s eConsul eligibility tool and the responsible embassy before applying. Students staying long term may also need a study residence permit after arrival.
Signed D3 visa application and e-application report
Valid passport
Invitation Letter
Admission letter from an authorized Georgian university
Ministry Order and Rector Order
Proof that the university and programme are authorized or accredited where requested
Proof of accommodation in Georgia
Travel and Health Insurance
Biometric photograph
Visa fee payment receipt
For applicants under 18: parental passport copies and consent letter
10-30 days
20-100
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