Business Administration Bachelor's Program
Program Overview
The Bachelor of Business Administration (BBA) program at Georgian International University is a comprehensive undergraduate degree designed to provide students with a strong academic and practical foundation in modern business and management. By combining theoretical knowledge with real-world applications, the program prepares students to respond effectively to the demands of today’s dynamic, competitive, and globally interconnected business environment.The curriculum integrates core business disciplines, including management, marketing, finance, accounting, entrepreneurship, international business, business analytics, digital technologies, and strategic decision-making. Through this multidisciplinary approach, students develop a broad understanding of how organizations operate, compete, innovate, and adapt to changing market conditions.Internationally oriented and practice-focused, the BBA program aims to strengthen students’ analytical thinking, problem-solving, communication, leadership, teamwork, and responsible decision-making skills. Students learn to analyze business processes, identify risks and opportunities, evaluate business initiatives, apply modern technologies, and make evidence-based decisions in organizational contexts. These competencies are closely aligned with the program’s official learning outcomes.The program is ideal for international applicants, recent high school graduates, and individuals seeking to build or advance careers in business, management, finance, marketing, and entrepreneurship. It is particularly relevant for those interested in international career opportunities or further academic study.Through lectures, case studies, group projects, applied assignments, research activities, and simulations, students engage directly with real-world business challenges. Particular emphasis is placed on critical thinking, innovation, ethical business practices, and the effective application of knowledge in a global, technology-driven environment.Graduates of the BBA program are well prepared to pursue professional opportunities across private, public, and international organizations, as well as entrepreneurial ventures. They are also well positioned to continue their education at the master’s level in business administration, finance, marketing, and related disciplines.Ultimately, the program aims to develop competent, adaptable, responsible, and globally minded business professionals capable of creating value and contributing meaningfully to organizations and society.
Goals, Outcomes & Methods
The Bachelor of Business Administration curriculum at Georgian International University provides a balanced blend of theoretical knowledge, analytical skills, digital competencies, and practical business experience. The program’s core modules and key areas of study include:Core Business Foundation: Management, Marketing, Finance, Accounting, Human Resource Management, Strategic Management, Operations Management, International Business, Entrepreneurship, Business Ethics, Project Management, and Business Research.Digital and Analytical Competencies: Business Data Analysis, Business Statistics and Probability, Management Information Systems in Business, Artificial Intelligence for Business, Business Models, and Digital Marketing and E-Commerce.Organizational and Functional Skills: Leadership, Organizational Behavior, Cross-Cultural Management, Financial Analysis, Investments, Risk and Insurance, International Trade, Sales Management, Consumer Behavior, and Service Marketing.Practical learning is an integral part of the curriculum. Students develop professional competencies through case studies, business projects, teamwork, applied assignments, research activities, professional practice, and the preparation of a bachelor’s Thesis. The program also offers flexibility through elective courses and language modules, enabling students to broaden their academic and professional profiles. Overall, the curriculum is designed to prepare graduates to analyze complex business situations, make informed decisions, communicate effectively, apply digital technologies, manage business-related risks, and contribute to organizational development in both local and international environments.
After completing the Bachelor of Business Administration program, the graduate will:
Knowledge and understanding:
- Discusses the basic concepts, theories, principles, and characteristics of business management and related fields.
- Describes the current processes in the business environment, the activities of the operating entities, favorable and hindering circumstances for business decisions, and their importance for the effective management of the organization.
Skill:
- Using quantitative and qualitative methods, analyzes the activities of the business entity and develops ways/recommendations to solve problems related to the functional areas of the business.
- Using business value and growth assessment methods, within the scope of competence, develops competitive strategies and action plans;
- Identifies business-related risks, assesses, monitors, and outlines the ways of carrying out countermeasures to reduce the risk;
- Based on the analysis of the target market, customer requirements, and current trends in the market develops and implements a research paper, a small entrepreneurial project, or a business idea;
- Taking into account the principles of leadership and cooperation and the latest approaches, establishes effective communication with team members, business entities, and competitors, by demonstrating his/her position orally and in writing;
- Using information and communication technologies in a changing business environment, based on minimal guidelines, he/she optimizes and effectively allocates resources for business projects;
Responsibility and autonomy:
- Conducts development-oriented business activities in compliance with ethical norms within the defined competence and takes responsibility for it.
- Establishes an action plan for his/her learning process and professional development, on his/her needs.
Program Structure & Plan
The goals of Business administration Bachelor program of GIU are:
- To bring up a competitive, multi-cultural value-oriented person, who has broad general and sectoral knowledge in the field of business administration, and is familiar with modern business trends, principles, tools, and the latest experience for effective management of the organization.
- To develop the ability to analyze the activities of business entities, manage risks, solve problems related to functional areas of business, and communicate effectively in the team using the methods of assessing business value and its growth.
- To gain and develop skills for the formation of a business plan, and the completion of a research paper/small project, using modern communication and information technologies.
- To develop the ability to plan his/her learning process and constant professional development, taking into account the organization’s social responsibility and business ethics norms/principles.
Tuition & Fees
| Fee Type | Year 1 | Year 2 | Year 3 | Total |
|---|---|---|---|---|
| Academic Fees | ||||
|
Tuition Fee
|
3,800 | 3,800 | 3,800 | 11,400 |
| Grand Total | 3,800 | 3,800 | 3,800 | 11,400 |
No scholarships are currently available for this program.
Required Documents
Career Prospects
The Bachelor of Business Administration (BBA) program at Georgian International University prepares graduates for a wide range of career opportunities in business, management, finance, marketing, and entrepreneurship in both local and international markets.
Students who require a visa to study at an authorized Georgian institution normally apply for a D3 immigration visa. The correct entry route depends on citizenship and legal residence, so applicants must check Georgia’s eConsul eligibility tool and the responsible embassy before applying. Students staying long term may also need a study residence permit after arrival.
Signed D3 visa application and e-application report
Valid passport
Invitation Letter
Admission letter from an authorized Georgian university
Ministry Order and Rector Order
Proof that the university and programme are authorized or accredited where requested
Proof of accommodation in Georgia
Travel and Health Insurance
Biometric photograph
Visa fee payment receipt
For applicants under 18: parental passport copies and consent letter
10-30 days
20-100
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